SHAKE IT UP!
ESC Games developed a platform that instantly converts smartphones into game controllers and HDMI displays of any size into digital fields of play.
It's instant because it's all HTML5 over standard cellular networks so there's no app to download. It's really cool.
During my tenure as CMO, I conceived and managed the development of Shake It Up! - a virtual tug of war that allows brands to connect with sports fans in large venues on a massive scale.
Shake It Up! was built from the ground up as a white-label product featuring multiple sponsorship opportunities, turnkey incentives and a modular design system that makes it easy to customize for any team, brand, venue or event.
I produced the video above which has proven to be one of ESC's most effective marketing tools.